The renowned Fenty Beauty, a brand that has been revolutionizing the beauty industry since its inception, will debut at Ulta Beauty in Target stores on October 1, 2023. Fenty Beauty, created by the iconic pop star and entrepreneur Rihanna, has always been about inclusivity. The brand was born out of Rihanna’s vision to create a beauty line that caters to all skin tones, types, and shades. This vision has driven Fenty Beauty’s success, making it a favorite among women worldwide.
The brand’s journey began in 2014 when Rihanna registered the trademark for Fenty Beauty. She then spent over two years perfecting the formulations before launching the products. Today, Fenty Beauty is a testament to quality and inclusivity, outshining its competitors.
The decision to bring Fenty Beauty to Ulta Beauty at Target is a strategic move to reach a wider audience. According to a report from the ICSC, nearly half of Gen-Z respondents shop at discount retailers like Target. By partnering with Ulta Beauty at Target, Fenty Beauty is expanding its reach and catering to its core audience – the Gen Z and Millennials. Ulta Beauty, the largest beauty retailer in the U.S., is known for its mix of prestige and drugstore brands, along with in-store salon services.
Its partnership with Target, a general merchandise retailer known for its upscale, trend-forward merchandise at lower costs, has successfully offered customers a wide range of beauty products and services. The Fenty Beauty collection at Ulta Beauty in Target will feature an exclusive assortment called Fenty Snackz. This assortment includes bestsellers in mini sizes and sets and Fenty Beauty fan favorites.
The products range from the Mini Match Stix Dup Contour + Shimmer Set to the Full-Size Invisimatte Instant Setting + Blotting Powder, varying prices from $15 to $39. The launch of Fenty Beauty at Ulta Beauty in Target is a significant expansion for the celebrity-backed brand. It marks a new chapter in the brand’s journey, promising to bring Fenty Beauty closer to its customers.
As Rihanna stated, “The goal has always been to bring Fenty Beauty to as many people as possible.” So, mark your calendars and get ready to experience the magic of Fenty Beauty at your nearest Ulta Beauty in Target store. Whether you’re a long-time fan or a first-time buyer, this launch promises to offer something for everyone.