The RealReal, the world’s largest online marketplace for authenticated, resale luxury goods today provided a business update. November gross merchandise value (GMV) was approximately $146 million, an increase of 51% and 46% compared to the same periods in 2020 and 2019, respectively.
The RealReal’s strong GMV growth in November was driven in part by Black Friday through Cyber Monday with 49% GMV growth year-over-year during the four-day period. Of note, Black Friday 2021 was the company’s largest single day of GMV ever transacted.
November average order value (AOV) was approximately $514, an increase of 17% and 10% compared to the same periods in 2020 and 2019, respectively. Watches, Men’s, and Women’s Handbags were the fastest growing categories in November.
The RealReal believes that disclosing monthly GMV and AOV will provide additional transparency regarding the effects of the COVID-19 pandemic on its business. Consistent with SEC guidance regarding the impacts of the COVID-19 pandemic, the company intends to provide monthly GMV and AOV through the end of 2021.
The following table represents GMV and AOV growth rates for September, October and November 2021, 2020 and 2019:
The information in this press release reflects preliminary information available as of the date of this release. (SOURCE: GLOBE NEWSWIRE)