In the heart of Paris, the iconic Dior brand has reinvested in its boutiques with the reopening of its flagship store at 30 Avenue Montaigne after an extensive revamp and expansion.
The historic location, which underwent a sweeping makeover by Peter Marino, now spans nearly 10,000 square meters, making it the largest Dior boutique in the world. This impressive space not only showcases the brand’s fashion offerings but also extends into the realms of culture, art, and hospitality.
The newly renovated flagship store features La Galerie de Dior, the largest permanent exhibition space dedicated to fashion, managed by a private institution. In addition to ready-to-wear, leather goods, and jewelry, the store also highlights Dior’s beauty products, marking a new step in bridging the brand’s fashion and beauty businesses.
Luxury customers and fans of Dior can now eat, sleep, wear, and work out in Dior, thanks to the inclusion of the restaurant Monsieur Dior and Pâtisserie Dior, two eateries led by renowned French chef Jean Imbert, three gardens, and a 200-meter guest suite.
Dior‘s commitment to its Parisian presence is further demonstrated by the opening of a new boutique on the Champs-Élysées. This store pays homage to the 30 Avenue Montaigne mansion, which was under renovation at the time.
The Champs-Élysées boutique offers a wide range of products, including women’s and men’s fashion, jewelry, timepieces, and maison items, catering to the diverse needs of its clientele.
Christian Dior’s visionary spirit, which began with the revolutionary New Look in 1947, continues to thrive under the guidance of the House’s Creative Directors.
The brand’s dedication to celebrating femininity and opulence is evident in the reinvestment and expansion of its boutiques, ensuring that the magic of Dior lives on for generations to come. With these stunning spaces, Dior has successfully created an immersive experience for its customers, blending fashion, art, and culture in the heart of Paris.