LuxuryRetail

Dior Reinvests Boutiques With Champs Elysées Dior Boutique in Paris

In the heart of Paris, the iconic Dior brand has reinvested in its boutiques with the reopening of its flagship store at 30 Avenue Montaigne after an extensive revamp and expansion.

Published: Nov 19, 2021 2:31 PM Updated: Jun 8, 2026 1:41 AM

By Jeanel Alvarado

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Dior Reinvests Boutiques With Champs Elysées Dior Boutique in Paris

In the heart of Paris, the iconic Dior brand has reinvested in its boutiques with the reopening of its flagship store at 30 Avenue Montaigne after an extensive revamp and expansion.

The historic location, which underwent a sweeping makeover by Peter Marino, now spans nearly 10,000 square meters, making it the largest Dior boutique in the world. This impressive space not only showcases the brand’s fashion offerings but also extends into the realms of culture, art, and hospitality.

The newly renovated flagship store features La Galerie de Dior, the largest permanent exhibition space dedicated to fashion, managed by a private institution.

In addition to ready-to-wear, leather goods, and jewelry, the store also highlights Dior’s beauty products, marking a new step in bridging the brand’s fashion and beauty businesses.

Luxury customers and fans of Dior can now eat, sleep, wear, and work out in Dior, thanks to the inclusion of the restaurant Monsieur Dior and Pâtisserie Dior, two eateries led by renowned French chef Jean Imbert, three gardens, and a 200-meter guest suite…

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Dior Reinvests Boutiques With Champs Elysées Dior Boutique in Paris

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Unlock the rest of this story

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