Under Armour, a leader in athletic performance apparel, footwear, and accessories, has announced the launch of its first-ever loyalty program, "UA Rewards." The Baltimore-based company aims to deepen its connection with its most loyal consumers through this initiative, offering them new and rewarding ways to engage with the brand.
The UA Rewards program was launched on July 31, 2023, and is open to U.S.-based consumers aged 16 and older. Membership is free and can be obtained through UA.com, the UA App, or UA MapMyRun. Once enrolled, members can earn points through various activities. These include making purchases online on UA.com and the UA App or in-store at Under Armour Brand House and Factory House stores, where members can earn 5 points for every $1 spent. Members can also earn points by leaving feedback on eligible products, getting twice the points on the first purchase in their birthday month, and completing qualifying UA MapMyRun challenges.
The benefits of the UA Rewards program extend beyond earning points. Members gain early access to gear and events, allowing them to get first dibs on new gear like Curry Brand and Project Rock before it hits the shelves. They can also view upcoming events in their digital UA Rewards account. Additionally, members have access to athlete videos and expert training tips, providing them with insights on how to improve their athletic performance.
To celebrate the program's launch, Under Armour is offering exclusive sweepstakes. Those who enroll in UA Rewards by August 2 will be entered for a VIP experience with 4x Champion Stephen Curry. One winner and their guest will win an all-expenses-paid trip to meet Stephen. Furthermore, those who enroll by October 31, 2023, will be entered to win free UA gear for a year, valued at $6,000.
In the near future, members will also have the opportunity to donate their points to charities such as Good Sports, Positive Coaching Alliance, and Every Kids Sports.Later this year, the UA Rewards program will be rolled out in Under Armour retail stores. For more information or to sign up for UA Rewards, please visit UA.com/rewards.
