Rhyz Inc Acquires Beauty Device Brand BeautyBio

Rhyz Inc., a subsidiary of Nu Skin Enterprises Inc., has announced the acquisition of BeautyBio, a leading skincare and beauty device brand. This move is set to strengthen Rhyz's existing ecosystem of consumer, technology, and manufacturing companies that are focused on innovation within the beauty, wellness, and lifestyle categories.

BeautyBio, founded by Jamie O'Banion in 2011, is renowned for its combination of effective, award-winning skincare products and patented beauty tools. The brand offers pro-grade results from home, with products such as the GLOfacial Pore Cleansing Tool, GloPRO® At Home Microneedling Tool, and a range of performance skincare products. These offerings are formulated with clean, effective ingredients that have been clinically proven to deliver results.

President & CEO Statements

Ryan Napierski, president and CEO of Nu Skin Enterprises, expressed his excitement about the acquisition, stating "BeautyBio's commitment to beauty through innovation aligns with our vision for personalized, science-based skincare products and beauty device systems," said Napierski. "BeautyBio's unique device IP in hydration facial and micro-needling technology will further strengthen Nu Skin's position as the world's best-selling beauty device systems brand. For BeautyBio, our unique expertise in devices, manufacturing and technology will help this business reach its potential as part of the Rhyz ecosystem."

Jamie O'Banion, founder, president, and CEO of BeautyBio, expressed her excitement about joining the Rhyz and Nu Skin Enterprises family. "We couldn't be more excited to be a part of Rhyz and the Nu Skin Enterprises family," said  O'Banion. "As we look for new opportunities to empower our existing and future communities around the world in a deeper and more meaningful way, this partnership will enable us to further accelerate our mission of enhancing lives through clean, performance-based skincare solutions for a limitless, healthy future."

Looking forward

The acquisition will see BeautyBio continue to operate independently as an omnichannel brand under the leadership of O'Banion. However, it will now leverage opportunities for growth and cost efficiencies as part of the Rhyz ecosystem.

About Rhyz
Rhyz Inc. is the strategic investment arm of Nu Skin Enterprises Inc. (NYSE: NUS). Formed in 2018, Rhyz is a synergistic ecosystem of consumer, technology and manufacturing companies focused on innovation within the beauty, wellness and lifestyle categories.