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Canada Goose launches sustainable re-commerce platform

Canada Goose, the renowned outerwear company, has recently expanded its sustainability efforts with the launch of a re-commerce platform named "Canada Goose Generations".

Published: Jul 28, 2023 11:25 AM

By Jeanel Alvarado

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Canada Goose launches sustainable re-commerce platform

Canada Goose (CNW Group/Canada Goose)

Canada Goose, the renowned outerwear company, has recently expanded its sustainability efforts with the launch of a re-commerce platform named “Canada Goose Generations”. The platform, which debuted in Canada on July 28, 2023, allows consumers to trade in and purchase pre-loved Canada Goose apparel and outerwear directly from the brand. This initiative follows the successful launch of the same platform in the U.S. earlier this year.

The re-commerce platform is part of Canada Goose‘s broader strategy to double its retail footprint from the 51 permanent stores it had at the end of Q3 fiscal 2023. The company also plans to grow its digital presence through Omnichannel and online platforms.

The launch of the re-commerce platform aligns with the company’s commitment to sustainability, as outlined in its recent Environmental, Social, and Governance (ESG) report. The process of trading in items on the platform is straightforward.

Consumers can send their Canada Goose products to the Generations’ online portal, where they are assessed and authenticated. Once approved, consumers receive a Canada Goose gift card in return.

This innovative approach not only promotes sustainability but also offers a unique opportunity for the brand to connect and reconnect with long-time customers. In addition to launching the re-commerce platform, Canada Goose has made significant strides in reducing its environmental impact…

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Canada Goose launches sustainable re-commerce platform

Canada Goose, the renowned outerwear company, has recently expanded its sustainability efforts with the launch of a re-commerce platform named "Canada Goose Generations".

Unlock the rest of this story

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