Canada Goose, the renowned outerwear company, has recently expanded its sustainability efforts with the launch of a re-commerce platform named “Canada Goose Generations”. The platform, which debuted in Canada on July 28, 2023, allows consumers to trade in and purchase pre-loved Canada Goose apparel and outerwear directly from the brand. This initiative follows the successful launch of the same platform in the U.S. earlier this year.
The re-commerce platform is part of Canada Goose‘s broader strategy to double its retail footprint from the 51 permanent stores it had at the end of Q3 fiscal 2023. The company also plans to grow its digital presence through Omnichannel and online platforms. The launch of the re-commerce platform aligns with the company’s commitment to sustainability, as outlined in its recent Environmental, Social, and Governance (ESG) report.
The process of trading in items on the platform is straightforward. Consumers can send their Canada Goose products to the Generations’ online portal, where they are assessed and authenticated. Once approved, consumers receive a Canada Goose gift card in return. This innovative approach not only promotes sustainability but also offers a unique opportunity for the brand to connect and reconnect with long-time customers.
In addition to launching the re-commerce platform, Canada Goose has made significant strides in reducing its environmental impact. The company has reduced its Scope 1 and 2 emissions by nearly 45% year-over-year and achieved its goal to divert 100% of its annual warranty waste through the Canada Goose Generations platform. Furthermore, the company has transitioned over 75% of its materials to Preferred Fibres and Materials, and almost 90% of its packaging has been transitioned to more sustainable solutions.
Looking ahead, Canada Goose plans to phase out PFAs, or “forever chemicals,” starting with its core “Arctic Tech” material. By spring 2024, all products made in Canada will be free of PFAs, and by fall 2024, all products made in Europe, including rainwear, knitwear, and apparel, will also be PFAs-free.
The launch of the re-commerce platform and the company’s ongoing sustainability efforts reflect Canada Goose’s commitment to transforming its business while staying true to its purpose. As Gavin Thompson, senior vice president of corporate citizenship at Canada Goose, stated, “We continue to actively transform our business, while remaining true to our purpose to keep the planet cold and the people on it warm.”
With the launch of the re-commerce platform, Canada Goose continues to redefine what luxury means today, setting the stage for a more sustainable tomorrow.