Since the pandemic, the global health & beauty retail market, and cosmetics in particular, has witnessed impressive and sustained growth, with predictions that it will surpass $100 billion globally in 2023. With such a buoyant market, health & beauty retailers could see significant growth if they are attuned to market trends. Let’s dive deep into 10 unique trends that health & beauty retailers should watch out for in 2023.
1. Personalized Experiences
One of the most significant trends in beauty retail is personalization. Consumers crave products tailored to their unique needs, whether it’s skincare formulated based on genetic profiles or makeup shades matched to individual skin tones. Brands that provide personalized experiences, such as online quizzes to determine the best product recommendations or virtual try-on tools, are likely to see increased customer loyalty and engagement in 2023.
2. Customized Subscription Services
Subscription services have gained popularity in recent years, offering customers the convenience of having products delivered to their doorstep regularly. In 2023, we can expect these services to become even more customized, with beauty retailers curating personalized boxes based on customer preferences and needs. This trend will not only save consumers time but also allow them to discover new products suited to their tastes.
3. At-Home Beauty Services
The pandemic has shown that consumers are willing to invest in at-home beauty treatments, ranging from DIY hair color kits to high-tech skincare devices. As people continue to prioritize self-care and wellness, we can expect an increase in demand for at-home beauty services and products that offer salon-like results. This trend presents an opportunity for retailers to cater to this market by providing easy-to-use, professional-grade products and tools.
4. Sustainable Packaging Solutions
As awareness of the environmental impact of plastic waste grows, consumers are increasingly looking for sustainable packaging solutions. In response, beauty retailers in 2023 will likely focus on eco-friendly alternatives, such as recyclable or biodegradable materials, and refillable containers. Brands that prioritize sustainability in their packaging will not only reduce their environmental footprint but also appeal to environmentally conscious consumers.
5. Technology Usages
Technology plays a significant role in shaping the future of the beauty industry, with innovations such as augmented reality (AR) and artificial intelligence (AI) changing the way consumers shop for beauty products. In 2023, we can expect more beauty retailers to adopt these technologies, offering virtual try-on tools, personalized product recommendations, and chatbots for customer support. Additionally, brands may use AI-driven data analysis to better understand consumer preferences and trends, ultimately improving their product offerings and marketing strategies.
6. Increased Spending on Skincare
Skincare has become a top priority for many consumers, especially during the pandemic when self-care rituals gained importance. In 2023, we can anticipate increased spending on skincare products, particularly those that target specific concerns, such as aging, acne, or hyperpigmentation. Brands that offer targeted, high-quality skincare solutions, as well as those that focus on the microbiome and hormones, will likely see significant growth in this market.
7. Reusable Containers
In line with the trend towards sustainability, reusable containers are expected to become more popular in the beauty industry. Consumers are increasingly looking for ways to reduce waste and their environmental impact, making reusable packaging an attractive option. In 2023, we can expect more brands to offer refillable products or incentives for customers who return empty containers for recycling or refilling.
8. Focus on Men’s Grooming
Men’s grooming has experienced steady growth in recent years, and this trend is expected to continue in 2023. As more men invest in self-care and grooming products, retailers will have an opportunity to expand their offerings to cater to this market. Products such as beard care, skincare, and hair styling solutions specifically designed for men will likely gain popularity, and brands that offer a wide range of men’s grooming products can capitalize on this trend.
9. Multi-Brand Stores
Multi-brand stores, which offer a curated selection of products from various brands, have gained popularity in recent years. These retailers provide consumers with the opportunity to discover new products and engage with multiple brands in one location. In 2023, we can anticipate the continued growth of multi-brand stores, both online and offline, as consumers seek variety and convenience when shopping for beauty products.
10. Celebrity Collaborations
Celebrity collaborations have long been a staple in the beauty industry, and this trend is unlikely to slow down in 2023. As celebrities continue to launch their own beauty brands or partner with existing ones, we can expect more high-profile collaborations that generate buzz and drive sales. These partnerships not only bring attention to the products but also offer consumers a connection to their favorite celebrities, making them more likely to purchase.
The health & beauty retail market in 2023 is expected to be characterized by personalization, customized subscription services, at-home beauty services, sustainable packaging solutions, technology usage, increased spending on skincare, reusable containers, a focus on men’s grooming, multi-brand stores, and celebrity collaborations. By keeping an eye on these trends and adapting accordingly, health & beauty retailers can capitalize on the growing market and ensure their success in the coming years.
Jeanel has 15 years of retail, marketing and brand management experience. She has started an ecommerce business in 2019, after working in corporate retail and real estate as a senior managing director and former consultant. She's traveled all over the world, speaks at world renowned trade shows and events, holds a Bachelor’s of Commerce (B.Comm) and a Certificate in Commercial Real Estate. You can connect with her on Linkedin.