Coach has opened a new store at Mallorca Fashion Outlet in Marratxí, marking another step in the brand’s European outlet growth and deepening its partnership with VIA Outlets on the Balearic Islands’ leading outlet destination. The doors officially opened on May 14, 2026, bringing modern New York style and leather craftsmanship to a centre that welcomes almost 5 million visitors a year.
Coach lands at Mallorca Fashion Outlet
Mallorca Fashion Outlet is the island’s only outlet centre, located just off the Palma–Inca motorway in Marratxí, about 15–20 minutes from Palma and close to Mallorca Airport. With over 100 brands, restaurants and cafés in an open air village setting, it has become a key shopping and leisure destination for both locals and tourists.
Coach’s new store brings the “Coach world” into this context, offering a space designed to feel welcoming, inspiring and full of personality, while showcasing the brand’s signature mix…
of leather goods, accessories and ready to wear with a distinctly New York attitude.
Strengthening the Coach–VIA Outlets relationship The opening underscores the continued strengthening of Coach’s relationship with VIA Outlets, the owner operator of 11 premium outlet centres across Europe with more than 1,100 stores and around 33 million annual visitors across the portfolio.
For VIA, adding Coach supports its strategy of curating international, design led brands in key holiday and city destinations; for Coach, VIA’s centres offer high quality, year round tourist and local traffic.
Mallorca Fashion Outlet, in particular, is positioned by VIA as a “standout retail destination” on the island, and the Coach opening is highlighted on the centre’s news pages as an invitation to “take home a little piece of New York style and keep it for life.” A Balearic setting for modern New York style In the announcement, Coach’s regional leadership describes Mallorca as having its own rhythm: international, relaxed, stylish and full of energy an ideal match for a brand built on craftsmanship, self expression and modern New York style…
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