Reformation Lands in Le Marais With a Paris Flagship That Balances L.A. Roots and Parisian Refinement

Ref Le Marais: first French flagship The Marais flagship opened on a Thursday in early November, in one of Paris’s densest fashion districts and a frequent launchpad for international brands entering the French market.

The two level boutique occupies a historic building on Rue des Francs-Bourgeois, a street known for its mix of heritage façades and contemporary fashion tenants.

This Paris opening follows years of international build out, including Reformation’s first European store in London’s Notting Hill in 2019 and additional UK locations, as well as Canadian flagships like Toronto Yorkville.

By late 2025, the brand expected to operate around 63–65 boutiques across the U.S., UK, Canada and now France. “Put your best foot forward” in Paris Speaking to WWD, CEO Hali Borenstein framed the Paris launch as a moment to be especially intentional…