NewsRetail

Zara Reopens Its Five Story Palazzo Bocconi Flagship in Rome With a Roma Palazzo Bocconi Capsule For Woman And Kids

Explore the Kids collection, which creatively incorporates playful Palazzo Bocconi references through prints, motifs, and color blocking.

NewsRetail

Zara Reopens Its Five Story Palazzo Bocconi Flagship in Rome With a Roma Palazzo Bocconi Capsule For Woman And Kids

ZARA has reopened its historic Palazzo Bocconi flagship at 189 Via del Corso in Rome, unveiling a five level space for Zara Woman and Zara Kids that pushes the brand further into a luxury inspired retail language where architecture, design and fashion are treated as one continuous experience. Paired with the recent Zara Man opening at nearby Palazzo Verospi, the relaunch consolidates Inditex’s strategy of fewer, more spectacular flagships in the Italian capital’s most symbolic shopping artery.

A neoclassical landmark reimagined

Housed in a 19th century neo Renaissance building long associated with the city’s first department stores, Palazzo Bocconi is one of the most recognisable retail addresses on Via del Corso. After almost five months of renovation work, Zara has reclaimed all five floors of the palazzo, reopening in mid May with a complete architectural and interior overhaul dedicated to Womenswear and Kids.

The project was conceived by Zara’s in…

Discussion

0 Comments

No comments yet

Start the conversation

Share your take on this story and help shape the discussion.

Recommended Articles

View all News