Zara Reopens Its Five Story Palazzo Bocconi Flagship in Rome With a Roma Palazzo Bocconi Capsule For Woman And Kids

A neoclassical landmark reimagined Housed in a 19th century neo Renaissance building long associated with the city’s first department stores, Palazzo Bocconi is one of the most recognisable retail addresses on Via del Corso.

After almost five months of renovation work, Zara has reclaimed all five floors of the palazzo, reopening in mid May with a complete architectural and interior overhaul dedicated to Womenswear and Kids.

The project was conceived by Zara’s in house Architecture Studio, which restructured the store as a sequence of interconnected rooms in constant dialogue with the historic façade.

Each space has its own identity, defined by noble materials, custom furniture and curated antique pieces that foreground the collections while respecting the building’s original character…