ZARA has reopened its historic Palazzo Bocconi flagship at 189 Via del Corso in Rome, unveiling a five level space for Zara Woman and Zara Kids that pushes the brand further into a luxury inspired retail language where architecture, design and fashion are treated as one continuous experience. Paired with the recent Zara Man opening at nearby Palazzo Verospi, the relaunch consolidates Inditex’s strategy of fewer, more spectacular flagships in the Italian capital’s most symbolic shopping artery.
A neoclassical landmark reimagined
Housed in a 19th century neo Renaissance building long associated with the city’s first department stores, Palazzo Bocconi is one of the most recognisable retail addresses on Via del Corso. After almost five months of renovation work, Zara has reclaimed all five floors of the palazzo, reopening in mid May with a complete architectural and interior overhaul dedicated to Womenswear and Kids.
The project was conceived by Zara’s in…
house Architecture Studio, which restructured the store as a sequence of interconnected rooms in constant dialogue with the historic façade. Each space has its own identity, defined by noble materials, custom furniture and curated antique pieces that foreground the collections while respecting the building’s original character.
Light, arches and a home like warmth From the street, the imposing façade is structured around large arched windows that function as both display and daylight frames. A transparent curtain runs along the entire perimeter, allowing natural light to wash into the store and giving passersby long sightlines into the interior.
Inside, the design leans into a home inspired aesthetic: original architectural elements columns, intricate mouldings, coffered ceilings and woodwork have been preserved and restored, then combined with modern pieces and selected antiques.
This mix softens the scale of the building, creating a sense of warmth and intimacy that contrasts with the monumental shell. A vertical journey around a central courtyard From the first floor upwards, the space is organised around a central courtyard that acts as a light well, structured by cast iron…
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