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C&A Brasil Launches ACE Its First Dedicated Athleisure Brand With a Debut Store at Shopping Ibirapuera

This store will be a key player in the Brazilian athleisure market, offering specialized products and a unique shopping experience.

Published: May 24, 2026 8:42 AM Updated: Jun 8, 2026 1:24 AM

By Shipra Bohara

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C&A Brasil Launches ACE Its First Dedicated Athleisure Brand With a Debut Store at Shopping Ibirapuera

C&A Brasil has marked a historic milestone with the opening of the very first ACE store in Brazil, a new athleisure brand concept debuting at Shopping Ibirapuera in São Paulo. The launch underscores the retailer’s ability to reinvent itself in line with shifting consumer behaviour, while paying tribute to the mall where C&A opened its first Brazilian store in 1976.

ACE: C&A’s new athleisure bet ACE is presented as a brand born fully aligned with the growing athleisure trend the intersection of wellbeing, style, comfort and performance in everyday life.

Trade coverage describes ACE as a new fashion chain within the C&A portfolio, focused on sportswear and lifestyle pieces that move seamlessly from workout to leisure to casual work environments.

Over the past few years, demand for sportwear and “comfort fashion” has surged in Brazil, with athleisure becoming one of the key growth engines of the local apparel market.

ACE is C&A’s structured response: a brand conceived from the start through the lens of movement, self care and versatility, then matured and refined before this first physical rollout. A symbolic first store at Shopping Ibirapuera Choosing Shopping Ibirapuera for the first ACE store carries strong symbolism…

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C&A Brasil Launches ACE Its First Dedicated Athleisure Brand With a Debut Store at Shopping Ibirapuera

This store will be a key player in the Brazilian athleisure market, offering specialized products and a unique shopping experience.

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