Maison Margiela Turns New York’s Starrett Lehigh Into a Six Room Emotional Lab For Its Scentsorium Collection

Motus Animi represents a significant chapter in Maison Margiela's journey, combining art and scent to create an immersive sensory experience.

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Maison Margiela Turns New York’s Starrett Lehigh Into a Six Room Emotional Lab For Its Scentsorium Collection

Maison Margiela Fragrances has introduced The Scentsorium Collection, a new haute parfumerie line of six genderless parfums unveiled through an immersive New York experience that turned the Starrett Lehigh Building into a walk through human emotions. The multi room installation invited guests to explore each fragrance as a distinct emotional state, where scent, sound and visuals interacted to make feelings feel almost tangible.

A new haute parfumerie chapter for Maison Margiela

With The Scentsorium CollectionMaison Margiela Fragrances moves decisively into haute parfumerie, positioning the line as a couture counterpart to its widely known Replica range. The collection is composed of six genderless fragrances, each described as a precise, almost surgical construction of ingredients designed to echo the house’s deconstructed tailoring.

The parfums are named Blaze of Stillness, Silent Fury, Anguish and Awe, Tender Defiance, Delight in Despair and Fit of Folly, and are framed as explorations of the relationship…

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