Insights

61% of consumers find their beauty products from friends and family, Report

According to a Statista report from 2024, a fascinating trend emerges across the United Kingdom, United States, France, and China.

Published: Oct 17, 2024 1:36 PM

By Jeanel Alvarado

Insights

Add RETAILBOSS as Preferred Source

Insights

61% of consumers find their beauty products from friends and family, Report

According to a Statista report from 2024, a fascinating trend emerges across the United Kingdom, United States, France, and China. It reveals that a whopping 61% of both male and female consumers find their beauty product inspiration from friends and family, underlining the influence of personal connections.

Across these diverse nations, friends and family remain an undeniable touchstone in guiding beauty decisions. This reliance on personal networks suggests that despite the digital age’s pervasive nature, direct interpersonal interactions still hold tremendous sway in influencing buying behavior.

Social media platforms are a significant source of beauty inspiration for affluent female consumers. Influencers and beauty gurus across Instagram, TikTok, and YouTube present a plethora of creative looks, tips, and product reviews.

The interactive nature and immediate accessibility of social media make it a compelling platform for women to explore beauty trends, inspiring them to experiment with new styles. On the other hand, affluent male consumers tend to lean towards television advertisements as a primary source of beauty inspiration.

TV ads, with their engaging storytelling and high production values, capture product essence effectively, resonating well with male audiences who appreciate concise and visual information…

Members-only article

Unlock the rest of this story

Join free to keep reading RetailBoss insights coverage, industry analysis, and market intelligence.

Company

Account name Used publicly if you comment. We encourage your real first name.

Password

Send me RetailBoss newsletter emails through Substack. I can unsubscribe anytime. Confirm that I want to create a free RetailBoss account.

Free access. No credit card required. Your account is created after you verify your email.

RetailBoss is an independent global news publication and business insights platform built for executives, founders, operators, analysts, marketers, investors, and brand leaders. Our reporting covers the retail shifts across luxury, fashion, beauty, technology and marketing strategy.

Since: 2011
Audience: 50 Million+
Coverage: Global Markets

Our editorial stance

We prioritize news value, evidence, attribution, and practical relevance to retail decision-makers. Sponsored work is identified, and editorial coverage is kept distinct from commercial partnerships.

Recommended Articles

Canada Goose first quarter fiscal 2027 revenue rises 10.3 percent to 118.9 million as gross margin expands to 62.4 percent

The company's strategic shifts, including a strong DTC model and disciplined brand investment, are driving its luxury brand transformation.

InsightsNews

Shipra Bohara2 months ago

Gucci’s 2025 Equilibrium Impact Report Maps Real Progress on People and Planet

Gucci's Planet focus includes reducing emissions, promoting circularity, and supporting local communities.

InsightsNews

Shipra Bohara2 months ago

Model in a white suit holding a yellow Mytheresa shopping bag

The Most-Searched Brands on Mytheresa So Far This Year

An analysis of estimated organic search demand for luxury labels on Mytheresa during the first half of 2026.

AnalysisEcommerce

Jeanel Alvarado2 months ago

Inditex Q1 2026 Results: 8 Key Numbers From Zara’s Best Quarter Yet

The Inditex Q1 2026 results, published on June 3, 2026, cover the three months to April 30. Net sales reached €8.75 billion, up 5.8% on a reported basis and 8.8% at constant exchange rates. Net profit came in at €1.375…

InsightsNews

Jeanel Alvarado4 months ago

The ‘Accessible Luxury’ Gap Is Winning While Mega-Luxury Stumbles

Ralph Lauren reported Q4 revenue of $2 billion, up 12% YoY. EPS of $2.80 beat forecasts by 12.9%. Full-year revenue crossed $8 billion for the first time. Stock surged 11.58% in pre-market trading. Meanwhile, LVMH’s fashion & leather division, its…

Insights

Jeanel Alvarado4 months ago

Why Luxury Brands Are Spending Billions to Put Their Logo on a Race Car

This strategic pivot to sports marketing highlights the necessity of aligning brand values with market demands.

InsightsMarketing

Jeanel Alvarado4 months ago

Top 10 Luxury Brands in The World 2026 Ranking

Most Influential Luxury Maisons

An editorial influence ranking comparing ten global luxury maisons on a 100-point scale.

AnalysisFashion

Jeanel Alvarado4 months ago

59% of Gen Z Consumers Are Trading Down on Household Staples to Spend More on Health, Wellness and Beauty

New research from First Insight, the AI powered consumer intelligence platform used by over 600+ brands and retailers worldwide, reveals a sharp generational shift in how Gen Z allocates spending across CPG categories. The study, Is Gen Z Still Choosing…

Consumer & Shopping TrendsInsights

Jeanel Alvarado6 months ago

View all Insights

61% of consumers find their beauty products from friends and family, Report

According to a Statista report from 2024, a fascinating trend emerges across the United Kingdom, United States, France, and China.

Unlock the rest of this story

More from Insights

NIQ Finds Fashion Takes 20% of Western Europe’s Online Spending for Gen Z, Resale and Value Led Platforms

AMOUAGE Reaches $360 Million in First Half Sales After 74% Growth in 2026

Steve Madden Lifts Outlook as Revenue Climbs 19.1% to $665.9 Million

Columbia Sportswear Company Lifts 2026 Profit Outlook as Tariff Refunds Kicks In

Recommended Articles

Canada Goose first quarter fiscal 2027 revenue rises 10.3 percent to 118.9 million as gross margin expands to 62.4 percent

Gucci’s 2025 Equilibrium Impact Report Maps Real Progress on People and Planet

The Most-Searched Brands on Mytheresa So Far This Year

Inditex Q1 2026 Results: 8 Key Numbers From Zara’s Best Quarter Yet

The ‘Accessible Luxury’ Gap Is Winning While Mega-Luxury Stumbles

Why Luxury Brands Are Spending Billions to Put Their Logo on a Race Car

Most Influential Luxury Maisons

59% of Gen Z Consumers Are Trading Down on Household Staples to Spend More on Health, Wellness and Beauty

What are you looking for?

Start exploring

Unlock the rest of this story

More from Insights

Recommended Articles

Sign up for RetailBoss Daily Newsletter