61% of consumers find their beauty products from friends and family, Report

According to a Statista report from 2024, a fascinating trend emerges across the United Kingdom, United States, France, and China. It reveals that a whopping 61% of both male and female consumers find their beauty product inspiration from friends and family, underlining the influence of personal connections.

Across these diverse nations, friends and family remain an undeniable touchstone in guiding beauty decisions. This reliance on personal networks suggests that despite the digital age’s pervasive nature, direct interpersonal interactions still hold tremendous sway in influencing buying behavior.

Social media platforms are a significant source of beauty inspiration for affluent female consumers. Influencers and beauty gurus across Instagram, TikTok, and YouTube present a plethora of creative looks, tips, and product reviews. The interactive nature and immediate accessibility of social media make it a compelling platform for women to explore beauty trends, inspiring them to experiment with new styles.

On the other hand,…