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Adidas to release Yeezy inventory in August

Adidas, the global leader in the sporting goods industry, has announced a further release of its Yeezy inventory in August 2023.

Published: Jul 28, 2023 11:19 AM

By Sam Ohemeng

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Adidas to release Yeezy inventory in August

Adidas, the global leader in the sporting goods industry, has announced a further release of its Yeezy inventory in August 2023. This move comes after the company’s successful sale of the Yeezy product line in May 2023, following the termination of its partnership with rapper and designer Kanye West, now known as Ye.

The August release will feature a range of existing products from the previous year, including some of the most popular designs such as the Yeezy Boost 350 V2, 500 and 700, as well as the Yeezy Slide and Foam RNR.

These products will be available through Adidas’ digital platforms, including the CONFIRMED app, adidas.com, and selected wholesale partners’ digital platforms. The phased release is designed to manage demand while ensuring a fair and premium experience for consumers.

The decision to release more Yeezy inventory follows the successful sale of $4 million sneakers in May, which generated $565 million in online orders.

Despite the discontinuation of the Yeezy business causing a 20% decline in sales in North America, Adidas managed to reduce its expected full-year operating loss from $772 million to $499 million, thanks to the successful first Yeezy sale…

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Adidas to release Yeezy inventory in August

Adidas, the global leader in the sporting goods industry, has announced a further release of its Yeezy inventory in August 2023.

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