Coach’s Cat Street Store Now Has 28 New Neon Signs and a New Tabby Shop

Coach Play @ Cat Street sits on Tokyo‘s Cat Street, a pedestrian stretch running between Shibuya and Harajuku known for independent boutiques and streetwear culture.

The store was designed by Coach Design Studio with interiors by Intercube across four open plan floors, blending the brand’s New York roots with the surrounding neighborhood’s energy.

A Dedicated Space for the Tabby The Tabby bag now has its own entrance shop, a focused retail zone that greets visitors before they reach the rest of the floor. The Tabby has been one of Coach‘s most consistent performers in recent years, drawing on the brand’s 1970s archive designs.

Giving it a standalone entrance reflects how central the bag has become to the brand’s identity. Personalization Gets a Permanent Home The new co-creation bar brings Coach‘s Coach Create customization service into a fixed, dedicated space within the store…