La Samaritaine has unveiled Bons baisers de la Samaritaine (Best Wishes from Samaritaine), running from April 17 to August 26, 2026, at 9 rue de la Monnaie in Paris. The LVMH owned department store has transformed its spaces into a summer long celebration of the postcard, creating an immersive travel themed retail experience.
Postcard Themed Experience
The vintage postcard serves as the creative thread throughout the department store this season, elevated as both an object of memory and escape. Whether kitsch, idyllic, nostalgic, or whimsical, the postcard enhances reality and brings the joy of receiving handwritten messages in an era of fleeting digital content. Oversized display stands throughout the 9 Rue de la Monnaie location showcase Samaritaine’s own postcards, inviting visitors to write messages that the store will send on their behalf.
Floor by Floor Journey
Each floor offers its own journey and perspective on the latest trends, with summer…
collections displayed alongside travel inspired souvenirs and objects inspired by distant places. The immersive experience invites visitors to treat their visit as a travel inspired journey, somewhere between memories to take home and thoughtful gifts to share.
Seasonal collections dialogue with curated selections of travel themed items, encouraging shoppers to pack their best finds and souvenirs. Pop-Ups and Culinary Experiences Fragrance pop-ups from Henry Jacques, D’ORSAY, and Acqua di Parma offer moments of olfactory respite throughout the store.
Pastry chef Nina Métayer continues to transport guests into a world of indulgence, while Crush Cake combines taste with visual appeal through bespoke cakes that are as beautiful as they are delicious. The multi sensory approach reinforces the idea of creating tangible memories during the summer escape.
Heritage and Location Founded by visionary couple Ernest and Marie Louise Cognacq Jaÿ in 1870, Samaritaine is located bordering the Seine, just steps from the Louvre and Notre Dame, bridging the storied Les Halles and Saint Germain des Prés neighborhoods…
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