FashionInsights

Inside Panerai’s Watches and Wonders 2026 Pop Up Installation

Panerai turned its booth at Watches and Wonders 2026 into a deep dive into the brand’s naval roots, with an immersive installation that brought its underwater

Published: Apr 24, 2026 5:17 AM

By RETAILBOSS Team

FashionInsights

Inside Panerai’s Watches and Wonders 2026 Pop Up Installation

Credit: Panerai

Panerai turned its booth at Watches and Wonders 2026 into a deep dive into the brand’s naval roots, with an immersive installation that brought its underwater universe to life for visitors in Geneva. At the heart of the space was the Vasca Panerai, a striking tribute to the 1966 training tank that still connects the Italian watchmaker to its origins as a supplier to the Italian Navy.

An Immersive Booth Rooted in the Sea

For Watches and Wonders 2026, Panerai designed its booth as a journey through the Maison’s world, echoing the atmosphere of the ocean depths rather than a traditional trade fair stand. The environment used lighting, materials and sound to evoke the sensation of being below the surface, so visitors moved through a space that felt closer to a naval testing facility than a conventional luxury salon.

During the Public Days from April 18 to 20 2026, guests…

were invited to go deeper via guided tours that unpacked the stories behind key pieces and the design choices in the booth. This approach framed each watch not just as an object of desire, but as equipment born from real world performance requirements.

The Vasca Panerai: From 1966 to 2026 The unexpected centerpiece, the Vasca Panerai, was inspired by the historic testing and training tank installed in 1966 at the COMSUBIN base in Le Grazie, near La Spezia, Italy.

Originally designed so instructors could observe divers through transparent methacrylate panels, the tank allowed specialist units of the Italian Navy to refine underwater techniques and test equipment in a controlled environment.

At Watches and Wonders 2026, Panerai recreated this structure as a full scale, walkable installation that visitors could step inside. The replica was conceived to let guests experience, in a tangible way, the functional context that still shapes the Maison’s approach to watchmaking…

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Inside Panerai’s Watches and Wonders 2026 Pop Up Installation

Panerai turned its booth at Watches and Wonders 2026 into a deep dive into the brand’s naval roots, with an immersive installation that brought its underwater

An Immersive Booth Rooted in the Sea

Unlock the rest of this story

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