The leader in “Buy Now, Pay Later” (BNPL) payments, Afterpay today announced a partnership with the leading prestige beauty omni-retailer Sephora to offer customers the flexibility to pay in four installments when shopping for their favorite beauty brands and products in the U.S. The partnership underscores both brands’ commitment to address their customers’ needs and will deliver an omnichannel experience that makes purchasing everyday beauty essentials easy, convenient and accessible to more shoppers.
“Convenience and flexibility are core to the promise of a seamless shopping experience at Sephora and our goal is to continue to curate and deliver the most innovative payment options for our diverse shopper base,” said Carolyn Bojanowski, Senior Vice President, General Manager of eCommerce, Sephora. “With our shared ethos, Sephora’s partnership with Afterpay is a natural fit. Now more than ever, it’s critical to provide both our existing clients and new-to-Sephora shoppers with flexible solutions, and this collaboration allows us to make prestige beauty even more accessible to all.”
“Customers search for Sephora on our Shop Directory App every two minutes 1 and it ranks among one of our most requested retailers with U.S. consumers,” said Alex Fisher, Head of Sales, North America at Afterpay and Cash App. “We are thrilled to service this demand, and provide more customers access to Sephora’s curated selection of premium products with the flexibility and convenience of using Afterpay online and at their local Sephora store.”
Sephora shoppers in the U.S. can Afterpay more than 340 curated brands including Sephora-exclusives, Black-owned brands, and viral favorites like Glow Recipe, Fashion Fair, and Rare Beauty by Selena Gomez. The partnership will make thousands of products accessible to more U.S. customers by offering them the option to pay over time with Afterpay online at Sephora.com, at hundreds of stores nationwide, and via the Afterpay app and Sephora app. The BNPL payment service is anticipated to expand to Sephora Canada later this year.