New Amazon Tool Unveils Prime Day Brand Scoreboard

To power the Prime Day Brand Scorecard, Momentum Commerce tapped its vast repository of Amazon data and advanced data science products, capturing more than two-week’s worth of pricing and paid SOV data for every brand and product that appeared on page one across the top one million search terms on Amazon.

The tool provides those figures, along with comparing those two-week averages to what was observed during Prime Day 2022. Some unique takeaways from the dataset: Nautica, essence cosmetics, Beats, and Zinus were some of the most active brands during Prime Day.

These brands discounted their products by more than 10%, while dramatically raising their advertising’s presence on popular Amazon search terms by more than 100%Conversely, UPPAbaby, Chanel, and Audio-Technica were among a group of brands that largely stood pat during Prime Day.

These brands conducted little to no discounting across their catalog, with their products appearing less often within sponsored ads on popular Amazon search terms “Brands on Amazon understand the massive opportunity Prime Day presents in terms of driving sales, but the methods brands employ to take advantage vary considerably,” said John T…