Latest Stories
Beyoncé has once again made headlines, this time by collaborating with French luxury fashion house Balmain to create a one-of-a-kind couture collection called Renaissance Couture. The collection was co-designed by Beyoncé and Balmain’s creative director, Olivier Rousteing, who have been…
Cannibalizing one’s own products is a strategic decision that depends on the specific circumstances and goals of a company. There are both advantages and disadvantages to product cannibalization, and it is essential to weigh these factors carefully before making a…
Reference prices play a crucial role in the decision-making process of consumers and businesses alike. They serve as a benchmark for comparing the value of products and services in the market, helping buyers determine whether a particular price is reasonable…
Consumer adoption categories play a crucial role in understanding how different segments of the market respond to new products or innovations. These categories help businesses tailor their marketing strategies to effectively target and communicate with potential customers. There are five…
Designer brands are increasingly opting for brand extensions instead of creating new private label brands due to several advantages that come with leveraging their existing brand equity. One of the primary reasons is the ease of entry into the market.…
Wellness brand Golde has recently expanded its presence by entering Ulta Beauty, a leading beauty retailer in the United States. Founded by Trinity Mouzon in 2016, Golde aims to make self-care more inclusive, engaging, and fun through its superfood-infused beauty…
The Hudson’s Bay Company, a retailer with deep roots in the fur trade, has officially stopped selling animal fur products. This decision marks a significant shift for North America’s oldest company, which dates back to two centuries before Canada was…
As we enter 2024, the world of fragrances is set to captivate us with various scents that promise to uplift our spirits and soothe our senses. The perfume trends for this year reflect our evolving preferences and the changing dynamics…
In recent years, brands have increasingly turned to podcasts as owned marketing channels to reach and engage with their target audience. This shift can be attributed to several key benefits that podcast marketing offers over traditional marketing channels. Firstly, podcasts…
A New York-based fashion brand, Telfar known for its popular shopping bag totes, is set to trial a new pricing model based on consumer demand. Founded in 2005 by Telfar Clemens, the brand has always aimed to make fashion accessible…