Overview
About Nike
Nike is the world's largest athletic footwear and apparel company, known for iconic products like the Air Jordan and the Swoosh logo. Founded as Blue Ribbon Sports, it dominates global sportswear.
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Nike and Sports Direct Turn Leake Street Into a Pegasus 42 Race Track
The Pegasus 42 shoe showcases its full horsepower on Leake Street, with community and branding at the heart of the event.
Nike’s Copenhagen Marathon Mind Space How Sunst Studio and TDM.Space Turned an Expo Booth Into a Sensory Story
The Copenhagen Marathon booth by Sunst and Uncanny Valley Studio offered immersive experiences, blending interactive zones with real-time imagery and short-form videos.
From Blue Ribbon Sports to Nike The Humble Origins of The Swoosh
From its humble beginnings as a distributor of Japanese Onitsuka Tiger shoes, Blue Ribbon Sports transformed into Nike with the help of Carolyn Davidson's iconic Swoosh logo.
Serena Williams Joins Nike to Celebrate The Philip H. Knight Campus And a Headquarters Built For Movement
Nike's 400-acre headquarters is renamed to honor co-founder Phil Knight, marking a living expression of the company's roots and bold vision.
From 300 Pairs in a Basement to a 400 Acre Philip H. Knight Campus Nike’s Headquarters Story
Nike’s first “campus” really did start in Phil Knight’s parents’ basement, with around 300 pairs of shoes stacked in a corner and a fledgling business run out of…
Nike Opens a New Flagship Store in Amstelveen as Stadshart Continues Its Transformation
Nike has officially opened its new store at Stadshart Amstelveen, located at Rembrandtweg 37 in Amstelveen, Noord-Holland. The store opened on April 2, 2026,…
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