Apparel
Solutions-oriented shapewear by Kim Kardashian
Featured in 1 RetailBoss ranking
Ranking spotlight
Overview
SKIMS is a solutions-oriented brand founded by Kim Kardashian, offering shapewear, loungewear and basics in an inclusive size and shade range. Valued at billions, it has redefined the shapewear category.
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Latest coverage
The new Dubai Mall store reflects SKIMS' commitment to inclusivity and innovation, providing a unique retail experience for customers.
Nodding to the building's historical significance, the SKIMS Chicago flagship reimagines it as a vault for 'essentials', combining cultural heritage with modern retail.
This report analyzes the “dupe” phenomenon in the fashion industry, specifically identifying the top 10 brands that U.S. consumers most frequently search for affordable alternatives. Unlike the perfume market, where “clones” are often sold by dedicated dupe brands, the fashion…
The year 2025 marked a significant evolution in brand collaboration, moving beyond simple co branding to strategic, culture shaping partnerships that effectively “broke” social media algorithms. These campaigns were characterized by their ability to generate immense Media Impact Value (MIV),…
This RB report provides a comprehensive analysis of the competitive landscape for Juicy Couture, the iconic Y2K fashion brand known for its velour tracksuits and “cozy glam” aesthetic. As the Y2K revival continues to dominate fashion trends in 2026, several…
This report presents a data-driven ranking of the top 10 shapewear brands for 2026, based on their performance and popularity throughout the preceding year, 2025. The shapewear market, valued at USD 2.94 billion in 2025 and a projection of USD…
The United States lingerie market is undergoing a significant transformation, moving beyond traditional aesthetics to prioritize comfort, inclusivity, and digital engagement. This RB report provides a data-driven ranking of the top 10 lingerie brands in the US as of January…
The shift from pure direct to consumer to true omnichannel is no longer a branding experiment it is the viability test for DTC business models in 2026. What began as a margin and data play online has run into structural…
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