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Bonsai Raises $21 Million to Scale Embedded Commerce for Publishers and Retailers

1 min read

North America’s leading embedded commerce solution, has raised a $21 million CAD Series A led by Toronto-based Framework Venture Partners. Bonsai’s vision is to enable checkout across the internet by allowing publishers and retailers to sell to consumers at the point of discovery, enabling a frictionless buying experience for online shoppers.

The solution allows publishers to convert affiliate links into an on-site cart and checkout flow, rewarding their creation of buyer intent by retaining higher margins compared to incumbent affiliate networks, owning the buyer experience throughout, and capturing valuable first-party data. For online retailers, Bonsai provides an alternative, performance-based customer acquisition channel to Facebook and Google.


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