Tis’ the season for whipped cream? Whipshots, launched last December in partnership with global artist and icon Cardi B, recently surpassed one million cans sold in under one year of retail availability, exceeding all internal projections. With a festive design that’s guaranteed to make spirits bright this season, the new peppermint flavor will continue to showcase versatility and celebration to an otherwise stagnant market.
For the 2022 Holiday Season, Whipshots is introducing a new Peppermint flavor to its portfolio. Joining vanilla, mocha, and caramel, this new limited-edition flavor will continue to add a playful shot of sophistication, indulgence and luxury to any drink, dessert or party just in time for the holiday season.
“With the holidays right around the corner, we are thrilled to release the new peppermint flavor just in time for consumers to enjoy with their family and friends,” says David Dreyer, CMO of Starco Brands. “As the demand for Whipshots has exceeded all expectations, we look forward to new flavor innovation throughout the year that will continue to disrupt the spirits industry one whip at a time.”
Peppermint Whipshots will be available for purchase for a limited time only.
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“The overwhelming demand for Whipshots across the U.S. has been remarkable and is a true testament to what’s possible when you have a culture that is hard wired for innovation committing to only commercializing products that can change behavior,” said Ross Sklar, CEO of Starco Brands. “I also can’t say enough about our team, best-in-class retail partners and of course our creative inspiration, marketing force and partner Cardi B.” says Sklar.
On July 28th, 2022 Whipshots™ announced it’s expanding its retail presence across the United States and is now available in 11 states including most recently Texas, Washington D.C./Maryland, Nevada, and Illinois. The expansion builds upon Whipshots’ successful entry into instant-delivery, on-premise and off-premise retail across the U.S., making the highly-demanded product available to even more consumers in more locations in just over 5 months.
“We knew we had something special with Whipshots, however, the way that consumers have embraced the brand, and made it a part of the cultural fabric in just a short period of time, is incredibly rewarding,” said David Dreyer, Chief Marketing Officer of Starco Brands. “You can see how much fun we’ve brought to the spirits industry just by watching our fans showing off their whipped creations.”
Following its national retail launch in February 2022, Whipshots has expanded its footprint to over 4,000 points of distribution, including some of the largest chains in each market including Total Wine, BevMo, Binny’s, Specs, ABC Fine Wine and Spirits, Lee’s, Liquor Barn and Gopuff. Whipshots is available in 50mL ($5.99), 200mL ($14.99) and 350mL ($19.99) sizes in all three flavors: vanilla, caramel and mocha.
I have over 10 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.