Death Wish Coffee’s Premium Canned Lattes Hit Retail Nationwide

Ready-to-Drink Coffee Surges Amid Shifting Trends The ready-to-drink (RTD) coffee sector has grown rapidly, fueled by younger demographics prioritizing portability and ingredient transparency.

Canned coffee now accounts for 40% of Gen Z/Millennial consumption, with the global market projected to reach $96.45 billion for at-home and $376.70 billion for out-of-home sales in 2025.

However, many RTD options remain high in sugar and artificial additives—a gap Death Wish aims to fill with its Fair Trade Certified™, organic cold brew-based lattes. Key Market Drivers: Health-Conscious Demand: 60% of younger consumers prioritize low-sugar, clean-label beverages.

Sustainability Focus: 78% of buyers under 35 prefer ethically sourced products. Cost Pressures: Rising arabica prices ($3.50/lb) push roasters toward blends and RTD margins…