Casablanca’s Pre Fall 2026 campaign is photographed by Per Appelgren, transforming an imagined Egyptian landscape into a dreamlike stage of glowing dunes, lavender skies and surreal desert monoliths that extend the brand’s cinematic universe. The visuals mirror the collection’s journey through Egyptian history, mythology and cosmology, aligning Casablanca’s sun drenched glamour with a new, otherworldly desert narrative.
A virtual desert dreamscape
According to campaign notes, the Pre Fall 2026 imagery was shot using advanced virtual production technology, blending physical set design with digitally rendered environments. Across the stills, models appear against glowing dunes, celestial lavender skies and abstract stone monoliths, creating the sense of a sci fi desert somewhere between Egypt and a cosmic horizon.
This approach builds on Casablanca’s established cinematographic aesthetic, but pushes it further into fantasy, using light and colour to collapse day and night into a single, suspended moment. The result feels less like traditional campaign backdrops and more like frames from an imagined film, consistent with the house’s storytelling driven branding.
Image credits list Per Appelgren as photographer, with Charaf Tajer as designer, Helena Tejedor as fashion editor and stylist, and Maya Chantout as art director. The campaign features models including Georgia Palmer, Eden Walsh, Emilia Ebelin and Mohamed Hassan, who move through the sets in a mix of tailoring, crochet and coordinated looks that echo the collection’s references.
Their styling emphasizes elongated lines, fluid trousers, crochet knits and matching shirt short sets, often finished with statement accessories that pick up the desert palette of sand, coral, mint and twilight purple. Together, the cast and creative team maintain the brand’s signature mix of sport, resort and refined suiting, now recast in a more mystical register.
Egypt as narrative backdrop
Editorial coverage notes that Pre Fall 2026 marks Casablanca’s first collection explicitly inspired by Egypt, drawing on its layered visual culture and film history. References include classic cinematic depictions from works like “Death on the Nile” and animated epics such as “The Prince of Egypt,” refracted through Casablanca’s saturated, contemporary lens.
Within this framework, the campaign’s desert settings become more than décor; they act as a narrative device for exploring themes of mythology, cosmology and astronomy that appear throughout the clothes and prints. The sky’s gradient tones and starry suggestions echo these cosmic motifs, turning each look into part of a larger, astral story.
Collection codes in the campaign
The Pre Fall 2026 collection itself leans into emblematic Casablanca codes, now filtered through the Egyptian narrative. Coverage points to standout elements such as intricate crochet pieces, coordinated resort sets, printed shirting, tailored trousers and swimwear that echo the colours and patterns of the imagined landscape.
Signature house motifs like graphic borders, sun motifs and architectural lines are reinterpreted in desert inspired palettes and prints, reinforcing the idea of travel and escapism central to the brand. The campaign images spotlight these details in motion, with silhouettes captured mid step on dunes or against monumental structures.
Availability and roll out
Media reports state that the Casablanca Pre Fall 2026 collection is available via casablancaparis.com and at the brand’s flagship boutiques in Los Angeles and Paris, as well as selected retailers worldwide. The campaign sits at the heart of this roll out, introducing the new narrative across digital channels, lookbooks and social platforms including Kendam’s campaign archive and brand posts.
By pairing a technologically advanced shoot with a richly layered cultural reference point, Casablanca continues to position its pre collections as fully fledged storytelling chapters, not just seasonal interludes.
