BeautyNews

Love Hibiscus Blooms in Milan With a Secret Garden Masterclass

Amouage has brought Love Hibiscus to Milan with an intimate masterclass and sensory experience at Fondazione Sozzani (fsmilan), in collaboration with Olfattorio Bar à Parfums, deepening the fragrance’s European launch story around craftsmanship and high perfumery.

Published: May 21, 2026 12:40 AM

By Alyssa Jade Mann

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Love Hibiscus Blooms in Milan With a Secret Garden Masterclass

Amouage has brought Love Hibiscus to Milan with an intimate masterclass and sensory experience at Fondazione Sozzani (fsmilan), in collaboration with Olfattorio Bar à Parfums, deepening the fragrance’s European launch story around craftsmanship and high perfumery. The event framed Love Hibiscus as both a scent and a creative installation, aligning with the brand’s broader “Secret Garden” narrative showcased during Milan Design Week 2026.

A Secret Garden in Milan The evening took place at fsmilan, where Amouage and Olfattorio Bar à Parfums recreated a Secret Garden space dedicated to Love Hibiscus and the Secret Garden Collection.

The setting combined natural flowers with sculptural floral creations by CJ Hendry, echoing earlier “Love Hibiscus Nature in Motion” installations that turned a Via Manzoni 20 flower kiosk into a living, evolving garden.

Within this mise en scène, the so called Amouage Caterpillar “lingered” in the space, diffusing the new fragrance and reinforcing the sense of a whimsical, storybook garden inhabited by scent.

This playful, surreal element connected visual art, perfumery and narrative in a way that felt characteristic of Amouage’s high perfumery positioning.

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Love Hibiscus Blooms in Milan With a Secret Garden Masterclass

Amouage has brought Love Hibiscus to Milan with an intimate masterclass and sensory experience at Fondazione Sozzani (fsmilan), in collaboration with Olfattorio Bar à Parfums, deepening the fragrance’s European launch story around craftsmanship and high perfumery.

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