Denim Brand G-Star RAW Chooses Nedap iD Cloud to Create Seamless Shopping Experiences

What started as an in-store inventory visibility project leveraging Nedap Retail solutions a few years ago, has now grown and is further closing the gap between online and brick-and-mortar shopping. Knowing what is in stock and where items are located at all times, throughout the supply chain, is essential for G-Star.

With Nedap iD Cloud, the brand can now perfectly match demand and supply anywhere at any moment.

With optimum digital product availability through the leveraging of store stock, the denim brand will also achieve efficiency gains when fulfilling Ship-from-Store and BOPIS (Click & Collect) orders and when checking on incoming goods as well as optimizing availability based on refill suggestions.

Commenting on the technology, G-Star RAW’s Head of Retail Operations Europe Barry van Wijk said: “COVID-19 has further underlined the importance of our omni-channel approach. As a brand, you must integrate e-commerce and traditional retail to create a seamless shopping experience for today’s hyper connected consumer…