Today, cutting-edge fashion brand, Garage, proudly launched its first-ever capsule of unisex apparel. The collection is anchored in everyday basics and novelty pieces with a special focus on earth tones and heavy fleece.
Officially dubbed GARAGE FOR ALL, the unisex campaign was directed by multi-talented film director Mikey Alfred, known for directing film North Hollywood, shot by famed photographer Sandy Kim, and styled on both female and male cast members to showcase its range of interchangeable looks.
Rooted in functionality and comfort, the GARAGE FOR ALL capsule features timeless basics including t-shirts, crewnecks, sweatshirts, chunky knit sweaters, cozy button ups, and woven cargo pants. With a focus on modern neutral colours such as ginger, walnut, deep amber and pebble grey, the GARAGE FOR ALL unisex line offers versatile styles and shades perfect for the transition between seasons, while remaining fluid between male and female styles.
“Working with such a dynamic group of individuals on this campaign was a way for our brand to showcase the relaxed yet bold range of the collection,” says Stacie Beaver, Chief Merchandising Officer, Groupe Dynamite Inc. “The slightly heavier fabrics allow for a more premium look and feel while still remaining accessible to our customers. We’re excited to expand our community with this new line of comfortable yet cool pieces designed for everyone to share.”
Known for championing the values of its diverse community, Garage embarks on this next chapter by maintaining its stance on radical self-acceptance and self-love. This narrative remains at the forefront of the brand’s ethos and is demonstrated by the unique range of styles and accessible looks for both men and women. The collection represents an intersection of modern day ideals, highlighting how Garage is reaching new heights of non-binary, gender-coded dressing.
For further information: ASC PR | [email protected]
I have over 10 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.