Bad Bunny Takes The Marseille Stage in a Custom Jacquemus Tracksuit
Bad Bunny rocked his custom Jacquemus Marseille tracksuit at the Orange Vélodrome, celebrating the city's vibrant culture and his deep collaboration with the brand.
Bad Bunny Takes The Marseille Stage in a Custom Jacquemus Tracksuit
Bad Bunny stepped on stage in Marseille wearing a custom Jacquemus Marseille tracksuit, continuing his role as an artist and longtime collaborator with Jacquemus and turning a concert look into a tribute to the city and the designer’s southern French roots. Designed specifically for his July 1, 2026 show at Orange Vélodrome, the outfit underscores how Jacquemus uses tailoring, colour and sport references to connect its Marseille narrative to pop culture moments.
A stage look rooted in Marseille
Posts from Jacquemus and fashion media describe the look simply as a “custom Jacquemus Marseille tracksuit”, created for Bad Bunny’s first French tour date in Marseille. The ensemble is framed as an homage to:
The city of Marseille, where the concert took place.
Simon Porte Jacquemus’ deep roots in southern France, a recurring theme in the brand’s shows and campaigns.
By centering Marseille in the design and naming, the tracksuit ties Bad…
Bunny’s stage energy to the place and story that underpin Jacquemus’ aesthetic.
A longtime collaboration In Jacquemus’ own words, seeing “Benito Antonio in our custom Marseille tracksuit” was “what a night”, with the designer calling him “one of my favorite artists and a longtime collaborator.” That collaboration stretches back to earlier projects, including Bad Bunny fronting Jacquemus campaigns like “Le Splash” and “Les Sculptures,” where he wore neon suits, draped dresses and sculptural looks that blurred menswear and womenswear codes.
The Marseille tracksuit continues this relationship, placing Bad Bunny at the center of Jacquemus’ visual universe and cementing him as a recurring face for the brand’s mix of playfulness, coastal references and sharp silhouettes.
Concert context and fan reception Coverage from outlets like Pause Magazine and social posts show the tracksuit as part of a wider tour wardrobe, with Bad Bunny mixing brands such as Adidas and Jacquemus across his European dates…
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