Bad Bunny Takes The Marseille Stage in a Custom Jacquemus Tracksuit

Bunny’s stage energy to the place and story that underpin Jacquemus’ aesthetic.

A longtime collaboration In Jacquemus’ own words, seeing “Benito Antonio in our custom Marseille tracksuit” was “what a night”, with the designer calling him “one of my favorite artists and a longtime collaborator.” That collaboration stretches back to earlier projects, including Bad Bunny fronting Jacquemus campaigns like “Le Splash” and “Les Sculptures,” where he wore neon suits, draped dresses and sculptural looks that blurred menswear and womenswear codes.

The Marseille tracksuit continues this relationship, placing Bad Bunny at the center of Jacquemus’ visual universe and cementing him as a recurring face for the brand’s mix of playfulness, coastal references and sharp silhouettes.

Concert context and fan reception Coverage from outlets like Pause Magazine and social posts show the tracksuit as part of a wider tour wardrobe, with Bad Bunny mixing brands such as Adidas and Jacquemus across his European dates…