PUMA x Salehe Bembury’s Sound Driven LA launch is Bringing Football Culture off The Pitch

Football, sound and design in downtown LA Ahead of this year’s global football tournament, PUMA and Salehe Bembury transformed historic creative complex The Row DTLA into a series of interactive environments built around sound, movement and tactility.

Guests moved through different spaces that unpacked the collaboration’s creative world, bringing football “beyond the pitch and into everyday life” via light, audio, graphic textures and product storytelling.

Siobhan Bell The night drew a cross section of creatives, athletes and cultural tastemakers, including Salehe Bembury himself and Ghanaian rapper and model Black Sherif, who discovered the collection through customisation bars, product labs and live music.

Music programming was curated by Favela Worldwide, with sets from D33J, Siobhan Bell, 2 D0GS, Brian Vidal and Sophie Fray, underscoring the collaboration’s connection to global sound culture…