Nisolo, footwear brand has opened their second retail storefront in Georgetown store in Washington, DC. Surrounded by the trailblazers and policy-changers in DC’s bustling metropolis, the store is bound to catch the attention of politicians and civilians alike. Nisolo is often seen on the feet of key opinion leaders like Busy Phillips, Olivia Wilde, Emma Watson, Sophia Bush, Lance Bass, and Emannuelle Chriqui.
The expansion of their retail footprint to DC is critical to this business with advocacy and environmentalism at the heart, and is part of a larger expansion plan for Nisolo into bricks-and-mortar retail across the country in 2023. It comes just in time to celebrate the one year anniversary of Nisolo’s Sustainability Facts Label, the most comprehensive evaluation tool that has ever existed for fashion, backed by hundreds of data points, certifications, and third-party data. Designed to encourage food companies to produce healthier food and help consumers make better choices, the Nutrition Facts Label has increased transparency in the food and beverage industries for over 30 years now.
“Following 10+ years of business and leveraging decades of sustainability acumen across our team, we’ve developed the Nisolo Sustainability Framework to hit reset on what it means to be “sustainable” and to push ourselves and the industry toward a far more holistic approach. In its entirety, our framework is intense (as you’ll see further down). But, we know that unless we can bring others along, our individual push for sustainability is in vain.”
The retail space will carry the full line of Nisolo‘s ethical shoes and accessories, each adorned with Nisolo’s Sustainability Facts Label, the most transparent sustainability reporting tool that empowers consumers to make better decisions. Yet, fashion remains decades away from anything comparable, and recent attempts fall devastatingly short of protecting People & Planet. Leveraging the research of sustainability experts around the world, Nisolo created this to empower consumers to make better choices and to invite brands like us to strengthen our approaches to sustainability.
Jeanel has 15 years of retail, marketing and brand management experience. She has started an ecommerce business in 2019, after working in corporate retail and real estate as a senior managing director and former consultant. She's traveled all over the world, speaks at world renowned trade shows and events, holds a Bachelor’s of Commerce (B.Comm) and a Certificate in Commercial Real Estate. You can connect with her on Linkedin.