H&M Launches Collection Made of Recycled Plastic Waste

The recycling of plastic bottles began in the late 1980s, and since then, the practice has gained momentum. Today, nearly 30% of plastic bottles and jugs are recycled.

H&M, a leading fashion retailer, sources its recycled plastic from PET bottles, shampoo bottles, and other plastic containers to create new products, such as accessories. By repurposing plastic waste, the company prevents it from ending up in landfills and harming the planet.

The Bottle2fashion initiative is a partnership between H&M and Danone that aims to transform plastic bottle waste from Indonesia’s shores into recycled polyester. The project collected 663,869 PET bottles, which were sorted, cleaned, and shredded into flakes for recycled polyester fibers.

This supply of polyester was used to create the entire H&M collection with Bottle2fashion. The kidswear line features trendy and cozy fashion items, including hoodies, T-shirts, trousers, joggers, long-sleeve tops, and socks…