Launching in UK as well as Klarna’s 44 further regions, the Creator Platform helps retailers find creators best suited to their brand and enables seamless collaboration through instant messaging, gifting and commission setting.
Klarna, a leading retail payments will continue to expand its Creator Platform. The platform purpose is to match retailers with influencers and tracks performance metrics in real time, enabling retailers to better engage their target audiences and achieve higher returns on influencer partnerships. Simultaneously, it empowers creators to maximize their earning potential and provide more relevant product recommendations to their followers.
With the launch of the Creator Platform, Klarna joins the $16 billion influencer marketing economy and opens up a crucial new channel for its 450,000 retail partners worldwide. The launch also further expands the company’s strong affiliate marketing business, which already generates 600 million leads a year for Klarna’s retail partners globally. Built on the back…
of the acquisition of APPRL in 2021, the Creator Platform launched in the United States in October 2022 and is now available in all of Klarna’s 45 regions, cementing Klarna’s position as the growth engine for retailers at the center of the shopping ecosystem.
Creators are now at the heart of online shopping, helping consumers discover brands and products in more engaging and authentic ways than ever before. In fact, 41% of British shoppers who buy from social media already shop directly from influencer pages. Among Gen Z shoppers this is even higher at 55%.
However, creators still struggle to balance running a scalable business with creating unique content that stands out in a crowded market. Retailers meanwhile report difficulties in sourcing the right creators and measuring engagement with their target audience.
Klarna’s new Creator Platform solves this by connecting retailers and creators and streamlining every step of the process from initial outreach to analysing performance, tracking sales and managing billing…
Members-only article
Unlock the rest of this story
Join free to keep reading RetailBoss payments coverage, industry analysis, and market intelligence.
- Full article access
- Industry analysis
- Free account
Free access. No credit card required. Your account is created after you verify your email.
Discussion
0 Comments
No comments yet
Start the conversation
Share your take on this story and help shape the discussion.
Sign in to join the discussion.