Klarna launches platform to help connect creators and retailers

Klarna, a leading retail payments will continue to expand its Creator Platform. The platform purpose is to match retailers with influencers and tracks performance metrics in real time, enabling retailers to better engage their target audiences and achieve higher returns on influencer partnerships.

Simultaneously, it empowers creators to maximize their earning potential and provide more relevant product recommendations to their followers. With the launch of the Creator Platform, Klarna joins the $16 billion influencer marketing economy and opens up a crucial new channel for its 450,000 retail partners worldwide.

The launch also further expands the company’s strong affiliate marketing business, which already generates 600 million leads a year for Klarna’s retail partners globally.

Built on the back of the acquisition of APPRL in 2021, the Creator Platform launched in the United States in October 2022 and is now available in all of Klarna’s 45 regions, cementing Klarna’s position as the growth engine for retailers at the center of the shopping ecosystem…