Lush quits Facebook, Instagram, TikTok and Snapchat

stance against social media. In March 2019, the company announced it was “switching up social” due to frustrations with fighting algorithms and unwillingness to pay for newsfeed real estate. However, the pandemic forced Lush to return to social media as it was the best way to engage with customers while stores were closed.

Despite quitting major social media platforms, Lush will maintain a presence on YouTube, Pinterest, and LinkedIn. The company relies on its own brand channels, partnerships, and public relations for advertising, rather than paid advertising on social platforms.

Lush hopes that social media sites will improve their practices and implement stronger guidelines to protect users from harmful content.

The decision to quit social media has been met with mixed reactions, with some praising Lush for championing digital ethics and others questioning the authenticity of the move, given the company’s previous attempts to quit social media.