Lush quits Facebook, Instagram, TikTok and Snapchat

Lush CEO Mark Constantine expressed his concern about exposing customers to the risks associated with social media, stating that he has spent his life avoiding putting harmful ingredients in his products.

Brandi Halls, a representative for Lush, added that the company does not want its content to be used by hidden algorithms designed to hold people captive on social media channels. This is not the first time Lush has taken a stance against social media.

In March 2019, the company announced it was “switching up social” due to frustrations with fighting algorithms and unwillingness to pay for newsfeed real estate. However, the pandemic forced Lush to return to social media as it was the best way to engage with customers while stores were closed.

Despite quitting major social media platforms, Lush will maintain a presence on YouTube, Pinterest, and LinkedIn. The company relies on its own brand channels, partnerships, and public relations for advertising, rather than paid advertising on social platforms…