LUSH Cosmetics @lushcosmetics will close all social media accounts on Black Friday and for the foreseeable future, until the social media platform becomes a “safe place” for their customers.
The UK beauty brand loved by @kyliejenner officially made a statement today, addressing safety concerns after a Frances Haugen (Facebook Whistleblower) shared documentation on Facebook, this past May after she left her position as a product manager at the social media giant and took tens of thousands of internal documents with her.
The documents have triggered many allegations, including that Facebook knew its products were damaging teenagers’ mental health, were fomenting ethnic violence in countries.
LUSH has over 400 stores worldwide and previously had quit social media in 2019 but deactivated their accounts citing a fear of ‘FOMO’ – fear of missing out.
The retailer said it planned to find better channels of communication elsewhere, and YouTube and Twitter will be there social media focus for the time being.
Facebook is no stranger to safety claims, as well as many Instagram accounts continue to have their accounts limited or deactivated while spam accounts are ramped and widespread more than on any other social network.
I have over 10 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.