Hailey Bieber To Launch Her Own Beauty Brand

Hailey Bieber @haileybieber confirms the launch of her own namesake brand @rhode, a cosmetics collection that has been long in the works according to a statement by Hailey on a recent YouTube video interview.

Back in February, Hailey had applied for Bieber Beauty, however the trademark application was denied. Hailey @rhode was approved, however is marked as ‘dead,’ as the model has yet to provide a Statement of Use.

Is Hailey trying to ‘Keep up With The Kardashians?’ She seems to be following in the steps of many influencers, however it’s hard not to notice how regularly she posts online with one of her besties @kyliejenner who is a beauty mogul herself.