Hailey Bieber, the 24-year-old model and wife of pop star Justin Bieber, is reportedly gearing up to launch her own beauty brand. The news comes after she filed a trademark for “Rhode,” which is said to be the name of her upcoming venture.
According to reports, Rhode will offer a wide range of beauty products, including makeup, skincare, haircare, and fragrances. While details are still scarce, fans of Hailey Bieber are already excited about what the brand might have in store. Hailey Bieber has been known for her effortless style and stunning looks, making her an ideal candidate to start her own beauty line. She has also previously collaborated with major beauty brands such as L’Oréal Professionnel, BareMinerals, and ModelCo, giving her ample experience in the industry.
The name “Rhode” is derived from Hailey’s middle name, Rhode, which she shares with her mother, Kennya Baldwin. It seems that the brand will hold a personal connection for the model, potentially reflecting her own beauty philosophies and preferences.
While no official launch date has been announced, it is speculated that Rhode could make its debut sometime in 2021. Fans will undoubtedly be keeping a close eye on Hailey’s social media channels for any hints or announcements regarding the brand.
Rhode will join a long list of celebrity-owned beauty brands, including Rihanna’s Fenty Beauty, Lady Gaga’s Haus Laboratories, and Selena Gomez’s Rare Beauty. As more and more celebrities venture into the beauty industry, it will be interesting to see how Hailey Bieber’s Rhode sets itself apart from the competition.
In the meantime, fans can continue to admire Hailey’s stunning looks on her Instagram account, where she frequently shares her favorite beauty products and tips. With her experience in the beauty industry and her undeniable sense of style, there’s no doubt that Hailey Bieber’s Rhode will be a brand to watch out for.
Jeanel has 15 years of retail, marketing and brand management experience. She has started an ecommerce business in 2019, after working in corporate retail and real estate as a senior managing director and former consultant. She's traveled all over the world, speaks at world renowned trade shows and events, holds a Bachelor’s of Commerce (B.Comm) and a Certificate in Commercial Real Estate. You can connect with her on Linkedin.