COVERGIRL Introduces America Ferrera as New Brand Ambassador

America Ferrera is now aCOVERGIRL. As a boundary-breaker and role-model, America is best known for her starring role on hit TV shows “Ugly Betty” and “Superstore”. She embodies a simple and fresh-faced approach to beauty and promotes a philosophy of embracing your natural beauty, regardless of social or cultural standards. She is therefore, the perfect fit for COVERGIRL, which has always partnered with talent who are authentic about their individual beauty and have a story to tell.

“Easy and natural makeup has always been my favorite kind of beauty. I like to feel and look like myself. Between traveling, producing, acting and being a mom, I like to keep my routine to simple steps that make me feel naturally beautiful,” shared America. “For me, beauty is about loving and accepting myself first and foremost and as a COVERGIRL, I want to share that message; Your uniqueness is what makes you…