America Ferrera is now aCOVERGIRL. As a boundary-breaker and role-model, America is best known for her starring role on hit TV shows “Ugly Betty” and “Superstore”. She embodies a simple and fresh-faced approach to beauty and promotes a philosophy of embracing your natural beauty, regardless of social or cultural standards. She is therefore, the perfect fit for COVERGIRL, which has always partnered with talent who are authentic about their individual beauty and have a story to tell.
“Easy and natural makeup has always been my favorite kind of beauty. I like to feel and look like myself. Between traveling, producing, acting and being a mom, I like to keep my routine to simple steps that make me feel naturally beautiful,” shared America. “For me, beauty is about loving and accepting myself first and foremost and as a COVERGIRL, I want to share that message; Your uniqueness is what makes you beautiful and your authentic identity is your superpower. I am an actor, a director, a businesswoman, a mom, a Latina, a first-generation American; and now, I am a COVERGIRL.”
“We have admired America for years and her message about owning your identity as your superpower. She is intelligent, authentic and fearless and always honors herself, which is exactly what the COVERGIRL brand loves about her,” said Stefano Curti, Chief Brands Officer, Consumer Beauty, at Coty, home to the COVERGIRL brand.
“America is a powerful and thought-provoking role model and an advocate for individualism and inclusion, making her a natural COVERGIRL partner, as we continue to make beauty accessible and inclusive, through products and campaigns that speak to all audiences, including the LatinX community,” Curti added.
America will be featured in campaigns that are yet to be announced.
I have over 10 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.