PacSun, a leading specialty retailer, has once again demonstrated its commitment to merging culture, music, sports, and fashion by launching a new collection in collaboration with Formula 1®. This exciting development was announced on November 10, 2023, and it’s set to add a fresh wave of energy to the fashion industry.
The new collection is inspired by the thrilling world of racing and has been launched ahead of the much-anticipated FORMULA 1 LAS VEGAS GRAND PRIX 2023. It captures the essence of sport culture, featuring updated silhouettes and restocks of iconic best-sellers. The range includes a limited-piece collection that embodies the vibrant spirit of Las Vegas, showcasing innovative styles, designs, and distinctive color pops.
Richard Cox, VP of Men’s and Global Partnerships at PacSun, expressed his excitement about how their F1 collections have resonated with fans. “Seeing how our F1 collections resonate with our fans is exciting. We’re all about giving our community the apparel they want with each drop, but beyond that, we create experiences designed to be special and accessible. The new collection includes a limited-capsule around the year’s most anticipated race. This drop really captures a lot of what we’re about at Pacsun – art, sports, fashion, culture and more,” said Richard Cox, VP of Men’s and Global Partnerships at Pacsun.
PacSun hosted a premium preview event to celebrate the launch at the popular Los Angeles nightclub Poppy on November 6th. The event, organized in collaboration with luxury hospitality and lifestyle marketing company The h.wood Group, served as a precursor for the debut. The club was transformed into a space of speed, style, and entertainment, offering fans, influencers, artists, creators, and friends of the brand a first look at the new collection.
The new Formula 1® collection features all-new women’s, men’s, and unisex styles, from shorts, cargo, joggers, and track pants to graphic tees, hoodies, anoraks, and jackets. The apparel showcases a blend of new patterns and colorways, incorporating gradient body colors, eco-friendly fabrications, special motifs, and unique graphic techniques. The designs are priced between $30.00 – $600.00 USD and are available in inclusive sizing from XS – 2XL.
PacSun is also bringing the excitement directly to the Las Vegas Strip’s heart over the Wynn race weekend. Fans will have access to merchandise poolside in a dedicated PacSun area, where they can explore the collection while capturing their experience on a branded step and repeat and 360 photo booth.