As the leaves turn and November ushers in a season of gratitude as the handbag company renowned for its handcrafted canvas and leather bags, is celebrating its 12th anniversary on Veteran’s Day (November 11). This date is no coincidence, as veterans are integral to the company’s identity and mission. Founded by Cameron Cruse and Lisa Bradley, R. Riveter has always been about more than just creating beautiful bags; it’s about honouring and supporting those who have served our country.
R. Riveter’s name pays homage to Rosie the Riveter, the World War II cultural icon symbolizing women’s significant contributions to the workforce during the war. The company’s mission may be modern, but the spirit of Rosie’s ‘we can do it’ attitude is woven into every bag they create.
Over the years, R. Riveter has grown exponentially, not only in terms of sales but also in its commitment to supporting American military families. They proudly contribute to organizations like the Green Beret Foundation, which aids Green Berets and their families during transitions due to combat wounds, illness, injury, or retirement.
One of R. Riveter’s most unique offerings is their Heirloom Collection. This program transforms well-loved materials like a veteran’s uniform into stunning and unique handbags. These personalized pieces serve as a tangible connection to loved ones who have served, preserving their memories in a practical and beautiful way.
In honour of Military Family Month this November, R. Riveter has launched a special “She’s the Veteran” tote. This initiative supports She’s the Veteran, which works to improve mental health, provide a supportive community, and spearhead research efforts for female veterans. For each Special Edition Wilson Tote sold, $10 will be donated back to She’s the Veteran.