Square, a leading financial services platform, has launched Square Go, an innovative consumer booking app designed to streamline the process of discovering and scheduling appointments with top-rated service providers in the local area. This new application is set to revolutionize the way consumers interact with businesses, particularly within the beauty and personal care industry.

Square Go offers a plethora of features aimed at enhancing the consumer experience. Users can effortlessly book appointments with new businesses based on location, service, and availability. The app also provides personalized recommendations, suggesting businesses based on a user’s previous booking patterns. Furthermore, Square Go allows users to manage their bookings efficiently, offering options to confirm, reschedule, or cancel appointments. This feature has led to a significant 55% decrease in no-shows among Square Go users.

The app also encourages customer retention by making rebooking a breeze. It showcases previous appointment history and suggests rebooking, resulting in 30% of consumers rebooking after seeing a suggestion within the app.