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Beauty Industry Blog  · CEO · Industry News & Trends ·  Brick-and-Mortar · E-commerce and Click · Customer Behaviour · Data & Analytics · Store · Marketing.

Pantene Announces Kelsea Ballerini as Newest Healthy Hair Ambassador

Pantene, the world’s leading conditioner brand, has recently announced a new partnership with country music superstar, Kelsea Ballerini.

silk pillow cases

Slip, a silk pillowcases and sleep masks pioneer, has announced its expansion with Ulta Beauty, the nation’s largest beauty retailer.

Edrée Launches Exquisite Collection of Luxury Hair Tools

In the realm of luxury haircare, a new player has emerged on the scene – Edrée, a Los Angeles-based brand, has recently launched an collection of hair styling tools.

Best Hail Tools 2024

As we step into 2024, the world of hair styling tools continues to evolve, offering a plethora of options designed to cater to every hair type and style preference.

Sephora technology

Sephora, a global leader in the beauty and personal care industry, has successfully navigated the technological revolution in retail by adopting a digital-first strategy.

How Bubble Skin-Care Brand Increased Subscriptions with Smartrr App

Bubble has successfully built a consumer-centric brand by leveraging a community-first approach to subscriptions. This strategy has been instrumental in their growth, and they have achieved this feat with the help of Smartrr, a subscription management platform.

Soke Beauty Review

As we age, our skin inevitably exhibits signs of the passing years; Fine lines and wrinkles start to appear, and areas such as under the eyes, the neck, and the chest – often overlooked in skincare routines – become more susceptible to aging.

Shen Beauty Brooklyn

In the ever-evolving landscape of the beauty industry, few stories are as compelling as Shen Beauty’s.

Jlo at Macys stores

Jennifer Lopez has officially launched JLo Beauty at Macy’s stores, marking a significant milestone. This luxurious skincare line, developed by the multi-talented Jennifer Lopez, is now available to shoppers nationwide, in-store and online.

Très Lashique

In the beauty industry, Stephanie Jones-Price stands out as an ambitious entrepreneur in business and aesthetics.

Voodoo Makeup Founder Aimée Carr: Redefining Clean Beauty Norms

In the dynamic and ever-changing landscape of beauty and cosmetics, Aimée Carr stands out as a beauty trailblazer.

Fenty Beauty at Ulta Beauty in Target

The renowned Fenty Beauty, a brand that has been revolutionizing the beauty industry since its inception, will debut at Ulta Beauty in Target stores on October 1, 2023.

The Best Makeup Brands for 2024 - Expert Vetted

The beauty industry is a dynamic and ever-evolving landscape, constantly adapting to the changing needs and preferences of consumers.

The Magic of Desert Botanical Skincare: Earth Based Body Review

Earth Based Body is a skincare brand that has carved a niche in the beauty industry with its unique, desert-inspired products. 

Delavie Sciences: The Future of Skincare with Space Certified Technology™

Delavie Sciences, a pioneering skincare company, is making waves in the industry with its innovative approach to skin restoration.

From Investment Banking to Beauty: Doyinsola Afolabi, Founder of Didi Beauty

Few individuals embody the spirit of innovation and resilience as Doyinsola Afolabi when it comes to thriving in beauty and entrepreneurship.

Mielle Address Unique Hair Needs of Athletes with Textured Hair

Mielle Organics, a leading textured hair care brand, has launched its inaugural ad campaign, “From One Queen to Another.”

Ulta Beauty Announces 2023 MUSE Accelerator Cohort

Ulta Beauty has announced the 2023 cohort for its MUSE Accelerator program, an initiative part of Ulta’s commitment to inclusivity and diversity.

Banuba Revolutionizes Skincare Try-on

Banuba, a leading augmented reality (AR) technology company, has significantly enhanced its virtual makeover platform, TINT.

Saints & Sinners Haircare Announce Repackaging of Hair Care Masque

Saints & Sinners Haircare, a luxury haircare brand, announced the repackaging of its award-winning Velvet Divine Hair Masque into a travel-friendly tube.