Jennifer Lopez has officially launched JLo Beauty at Macy’s stores, marking a significant milestone. This luxurious skincare line, developed by the multi-talented Jennifer Lopez, is now available to shoppers nationwide, in-store and online.
JLo Beauty was initially launched on January 1, 2021, on its official website, followed by its availability on Sephora and Amazon later that month. The brand was developed by Ascendant Beauty LLC, a joint venture between Guthy-Renker Enterprises LLC and BRX GR LLC, and is owned by JLo Beauty & Lifestyle, LLC.
The brand aims to provide accessible, high-quality skincare products that users can incorporate into daily routines. JLo Beauty’s Olive Complex is clinically proven to provide an instant and lasting glow. Daily use of the serum and hydrating cream improves the skin’s appearance within eight weeks, although many users report seeing results sooner.
“I’m so excited that JLo Beauty will be available at Macy’s,” said Jennifer Lopez, Founder of JLo Beauty. “JLo Beauty empowers women with transformative, clinically proven formulas that deliver an inner and outer glow at any age. Macy’s – with its wide and diverse reach – is an ideal partner for us in our quest to bring more people our high-performance skincare and body products, proving beauty has no expiration date.”
The brand offers a variety of products, including the That JLo Starter Kit, which includes a serum, cleanser, and cream designed to tighten, clear, brighten, and hydrate the skin for a smooth, radiant look. The JLo Beauty line also features a deluxe kit with mini versions of the gel cream cleanser, glow serum, and hydrating cream.
One of the standout products in the line is the Fresh Take Eye Cream. According to cosmetic chemist and beauty expert Ginger King, this cream is well-equipped to tackle signs of aging around the sensitive eye area. It contains peptides, known for their anti-aging properties, and hyaluronic acid, which helps minimize fine lines.
Nicolette Bosco, VP of Beauty at Macy’s said “We are excited to launch JLo Beauty at Macy’s and bring Jennifer Lopez’s luxurious but accessible skincare to our customers. Jennifer is an icon and her brand continues to empower women to celebrate the skin they’re in, no matter their age,” said Bosco. “Adding Jennifer’s range of products for glowing skin strengthens our assortment in these categories and gives customers more ways to own their style.”
The brand’s assortment of skincare, beauty, and body care products are now available at select Macy’s stores nationwide and online on the Macy’s website and mobile app.