Skims to open permanent retail stores

The flagship store is slated to open in Los Angeles in the first half of 2024, followed by a second opening in New York. The LA shop will be located in West Hollywood on Sunset Boulevard, a prime location near popular streetwear stores such as Supreme and Kith.

The company also plans to open at least four more stores next year and speed up expansion once those are in place. Domestic markets that attract regional tourism, including Dallas, Atlanta, and Miami, are being considered for these new locations. Skims‘ retail strategy is not just confined to the US.

The company is also considering international flagships after successful tests in cities like Paris and Hong Kong. With 20 percent of Skims customers coming from abroad, international expansion could significantly boost the brand’s global presence.

“Skims’ decision to open permanent retail stores is a strategic move that could potentially enhance its brand visibility, broaden its customer base, and boost its sales. It will be interesting to see how this new chapter in its retail strategy unfolds,”Retail Expert, Jeanel Alvarado…