Fred Perry has turned Plaza Senayan’s Fountain Area into a live history lesson on sport and subculture with its “Fred Perry DNA” exhibition, running in Jakarta from 22 to 31 May 2026. The pop up traces how the laurel wreath moved from centre court in 1952 to a global badge of music and street culture, layering archive pieces, new drops and community touchpoints under one roof.
A “DNA” exhibition in the heart of Jakarta
Billed as a place where “sport and subculture collide”, the Jakarta pop up is staged at the Fountain Area of Plaza Senayan, one of Central Jakarta’s most established malls. Fred Perry Indonesia describes it as the “Fred Perry DNA Exhibition”, designed to “bring back its history” and show how the brand’s codes have evolved from tennis performance gear to global youth uniform.
Visitors step into a space that mixes museum, hangout and retail:
- Archive garmentsshowcase key eras of Fred Perry’s evolution, from classic pique polos and twin tipped shirts to pieces linked with British subcultures.
- The latest Fred Perry collectionssit alongside, making it easy to see how current designs still riff on the same DNA.
A home for history, music and sport
Staying true to its roots, the brand has built in three pillars sport, music and style as experiences, not just visuals:
- A listening cornerplays nostalgic tracks, referencing the label’s long association with British music scenes from mods and punks to Britpop and indie kids.
- A table tennis setupinvites visitors to challenge friends, nodding to Fred Perry’s own sporting heritage and the collection’s court to street journey.
- A bar from Modernhausserves drinks, encouraging people to linger and treat the exhibition as a social space as much as a shopping moment.
The result is a pop up that feels like a clubhouse for the laurel wreath, not just a branded installation.
From 1952 to Jakarta’s scene today
Editorial coverage in Tatler Asia notes that the exhibition shows how the iconic polo shirt has moved from performance sportswear to a “powerful symbol of global subculture”, worn by generations of youth movements worldwide. Panels and displays trace that arc, positioning the laurel wreath as a constant while silhouettes, colours and contexts shift.
By staging this story in Jakarta, Fred Perry is:
- Acknowledging the city’s own music and street style scenes, where the brand already has a following.
- Creating a regional hub momentthat connects Indonesian fans with the brand’s deeper heritage, beyond seasonal drops.
- Supporting its permanent presence at Plaza Senayan (Level 2, Unit 245)and Grand Indonesia’s Skybridge Level 2 with a higher impact cultural activation.
All things Fred Perry, under one roof
Across ten days, the Fred Perry DNA exhibition functions as “a home for history, music and sport all things Fred Perry under one roof,” in the brand’s own words. For local fans, it is a chance to:
- See archive piecesrarely shown outside Europe.
- Shop current collectionsin a context that makes their references clearer.
- Experience the brand’s soundtrack and sporting spiritin a hands on way.
By collapsing archive, retail and community into one temporary space, Fred Perry shows how a heritage label can celebrate its past while staying plugged into today’s subcultures from London to Jakarta.
