L’Oréal Paris India Turns Mumbai Into a Live Lab For The New Excellence Crème And The Future of at Home Hair Colour

A launch built around science and content The “I Always Choose Excellence” Content Creation & Launch Event was conceived as an immersive journey rather than a traditional press conference. Held in Mumbai, it brought together content creators, internal employees and real consumers to experience the renovation first hand.

The experience flowed through: An R&I Science Breakdown Zone, where L’Oréal Paris scientists walked guests through the technology behind the new Excellence Crème formula including its focus on long lasting colour, care and scalp comfort.

A Live Masterclass, where expert colourists performed real time hair transformations using the new formula, demonstrating coverage, shine and softness on different hair types. Throughout, creators were encouraged to film, test and share, turning the event itself into a content engine for Instagram and YouTube.

What’s new in Excellence Crème In India, Excellence Crème is positioned as a no ammonia, triple care permanent hair colour offering 100 percent grey coverage from root to tip. The existing Triple Care system combines Pro Keratin, Ceramide and Collagen to help protect, strengthen and replenish hair while colouring. The new…