Été CELINE Brings Saint Tropez Summer to Selfridges’ Corner Shop in London
Experience the ultimate Saint Tropez escape at Selfridges' Été CELINE pop-up, featuring summer-ready pieces like slip dresses, denim shorts, and logo tees.
Été CELINE Brings Saint Tropez Summer to Selfridges’ Corner Shop in London
CELINE has brought the Été CELINE universe to London, taking over Selfridges’ The Corner Shop with a summer drenched pop up that feels more like a mini Saint Tropez beach club than a central Oxford Street space. Running through late June, the installation showcases the house’s warm weather capsule alongside key bags and accessories under Creative Director Michael Rider.
A Saint Tropez escape at Selfridges
For the coming weeks, the Parisian house has fully reimagined The Corner Shop Selfridges’ rotating concept space on the ground floor as “Été CELINE” (“CELINE Summer”). Wallpaper* notes that Rider builds an “idyllic warm weather wardrobe” here, blending his signature mix of American prep and Parisian insouciance.
Visitors step into a summer inspired set that multiple reports compare to a mini Saint Tropez escape in Central London, complete with sandy tones and beach club vibes. It’s designed as a one stop shop for summer, echoing…
last year’s Été CELINE Corner Shop take over which used the space to pre launch the collection.
What’s in the Été CELINE pop up The Selfridges Corner Shop edit brings together a tight selection of ready to wear, leather goods and accessories: Summer ready pieces: slip dresses, denim shorts, striped knits, logo tees and lightweight outerwear that form an easy holiday wardrobe.
Raffia and canvas bags: including Triomphe embellished baskets and beach friendly totes that feature heavily in social coverage of the space. Small leather goods, scarves and caps, many with nautical or Côte d’Azur inflected motifs drawn from the Été CELINE capsule.
The installation also nods to CELINE’s Haute Parfumerie line; in previous Été CELINE Corner Shop editions, the brand launched the “Un Été Français” fragrance, evoking New Wave era summers in the south of France with bergamot, jasmine, neroli and vanilla…
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