Guerlain Opens Apartment Themed Pop Up at Le Bon Marché in Paris

A Parisian apartment at Le Bon Marché Le Bon Marché’s own channels invite visitors to “discover the Guerlain apartment imagined at the heart of Le Bon Marché Rive Gauche,” signalling that this is a fully staged environment rather than a standard shop in shop.

While full layout details have not been disclosed, Guerlain has a long history of designing boutique spaces that mimic Parisian apartments, with living room like salons, library style fragrance walls and intimate consultation corners.

Set within the “Un Air d’Été” seasonal programme which transforms the store into a kind of summer camp of curated pop ups the Guerlain apartment fits into Le Bon Marché’s wider push toward immersive, story driven brand experiences.

It gives the house a softer, more domestic backdrop for its perfumes, skincare and makeup, in contrast to the more formal counters on the main beauty floor…