CHANEL Scales Up in Scandinavia And Benelux With a Larger Mall of Scandinavia Boutique
CHANEL is strengthening its presence in Scandinavia and Benelux with two key boutique projects: a significantly expanded space at Westfield Mall of Scandinavia in Sweden, and a refreshed Fragrance & Beauty boutique at de Bijenkorf The Hague that now also showcases Eyewear. Both moves raise the bar on how the brand expresses itself in multi‑brand destinations, while tightening focus on elevated services and exclusive collections.
A larger CHANEL universe at Westfield Mall of Scandinavia
The new CHANEL boutique at Westfield Mall of Scandinavia marks a major step in the brand’s Scandinavian strategy. Positioned in Sweden’s largest mall, the store now spans more than double the size of the previous location, creating a more immersive environment for Fragrance & Beauty and a complimentary Fashion offer for local clients.
Mall of Scandinavia’s official listing describes the boutique as a destination to “enter the world of CHANEL and discover the latest collections in…
Fragrance, Skincare & Makeup, including rare, limited edition and unique pieces.” The expanded footprint allows for: Deeper fragrance storytelling, including icons and boutique exclusives. Skincare and makeup servicesin line with CHANEL’s global Fragrance & Beauty boutique standards.
A more visible fashion presencein a high traffic regional mall that draws visitors from across Stockholm and beyond. For CHANEL, upgrading in this specific mall signals confidence in Scandinavia’s luxury and beauty demand, and a desire to offer a fuller brand universe outside traditional high street flagships.
A reimagined boutique at de Bijenkorf The Hague In The Hague, CHANEL has given its Fragrance & Beauty boutique at de Bijenkorf a fresh new look, aligning it with the house’s latest design concept.
The updated space places special emphasis on: The brand’s most exclusive fragrance and beauty collections, presented with elevated fixtures and storytelling. The addition of CHANEL Eyewear, reflecting the brand’s push to integrate sunglasses and optical frames more fully into its boutique network…
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