LuxuryNews

Gucci to Title Alpine From 2027 Luxury’s Boldest Move Into Formula One Yet

Alpine and Gucci join forces, bringing luxury fashion to the forefront of motorsport.

Gucci to Title Alpine From 2027 Luxury’s Boldest Move Into Formula One Yet
LuxuryNews

Gucci to Title Alpine From 2027 Luxury’s Boldest Move Into Formula One Yet

Gucci will become title partner of the Alpine Formula One Team from the 2027 season, with the squad rebranding as “Gucci Racing Alpine Formula One Team” and racing in Gucci colours. This is the first time a luxury fashion house has taken title partner status with an F1 constructor, signalling how tightly elite motorsport and luxury fashion are now intertwined.

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