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Amika

Top 10 Most Mentioned Haircare Brands by Influencers in 2025

This RB report identifies and ranks the Top 10 Most Mentioned Haircare Brands by Influencers in 2025, based on a custom, dual platform ranking methodology. The analysis synthesizes data on Earned Media Value (EMV) from TikTok and Strategic Presence from…

InsightsTrends

RETAILBOSS Team4 months ago

From Salon To Self-Care: Why Hair Masks Are The Next Retail Opportunity

In the evolving beauty landscape, few categories are growing as rapidly as hair masks. Once seen as a salon-exclusive indulgence, they’ve become a cornerstone of at-home self-care routines. This transformation isn’t just reshaping how consumers care for their hair, it’s…

BeautyHair care

RETAILBOSS Team7 months ago